Add a New User to Google Tag Manager

Step 1: Sign in to Google Tag Manager

1. Go to https://tagmanager.google.com
2. Sign in using the Google account that owns or has Admin access to the GTM account.

Step 2: Open the Correct GTM Account & Container

1. Once logged in, you’ll see a list of GTM accounts and containers.
2. Click on the correct Account Name.
3. Inside the account, make sure you’re in the correct Container (e.g., GTM-XXXXXXX).

Step 3: Go to Admin Settings 

1. In the left sidebar, click on “Admin” (bottom left corner).
2. You’ll see two columns:
   • Account column
   • Container column

Step 4: Click “User Management”

You have two options:

Option A: Add user to Account level

• Click User Management under the Account column.
• Gives access to all containers inside the account.

Option B: Add user to a specific Container only

• Click User Management under the Container column.
• Restricts access to only that container.

Step 5: Add a New User

1. Click the blue + button in the top-right corner
2. Select “Add users”
3. In the email field, type the user’s Google email address (must be Gmail or a Google Workspace email)

Step 6: Set Permissions

Account Permissions:

• Admin: Can manage users and containers
• User: Can only view or work with containers

Container Permissions (choose one or more):

• No access
• Read
• Edit
• Approve
• Publish

For most collaborators, choose:

• Edit + Publish (if they manage tags and push changes)
• Read only (if they just monitor or audit)

Step 7: Click “Invite”

• Review the permissions you set
• Click “Invite”
• The invited user will receive an email and can accept access