Google Tag Manager

• Set Up & Basics
  • Google Tag Manager Account Setup & Launch
  • Add a New User to Google Tag Manager
  • How to Move Container Information from One GTM Container to Another
  • How to Create New Triggers in Google Tag Manager
  • Overview of Built-in and User-Defined Variables in Google Tag Manager
  • Share Containers – Export and Import Google Tag Manager Containers
• Google Tag Manager Tracking & Implementation
  • Implementing Google Analytics 4 (GA4) Tags in Google Tag Manager
  • Previewing and Debugging in Google Tag Manager
  • Track Form Submission via Thank You Page (GA4 Event via GTM)
  • Storing GA4 Measurement ID in a User-Defined Variable
  • Tracking Clicks and Sending Events to GA4 via GTM
  • Tracking Link Clicks in Google Analytics 4 via Google Tag Manager
  • Capture JavaScript Errors with Google Tag Manager and Send to GA4
  • Tracking Scroll Depth on Pages with Google Analytics 4 via Google Tag Manager
  • Tracking If Users Are Viewing a Particular Section, Image, or Banner (Element Visibility) with GA4 via GTM
  • Set Up Google Ads Conversion Tracking with Google Tag Manager
• Advanced Google Tag Manager Tracking (Requires Development Work)
  • Using Data Layer with Google Tag Manager
  • Tracking Form Submission in GA4 via GTM (Gatsby.js)
  • Tracking Resource Form Submission (Popup Form) Event in GA4 via GTM (Gatsby.js)
  • Pulling Values from Nested Data Layers in Google Tag Manager
  • Setting Up the Data Layer to Track “Add to Cart”/”Purchase” Events with GTM and GA4
  • Extracting Values from Arrays in the Data Layer Using Custom JavaScript Variables (GTM)