Google Ads

⌘K
  • Pre-Campaign Strategy and Foundation
    • Appendices and Resources
    • Create New Google Ads Account
    • Keyword Research and Analysis
    • Account and Tracking Setup Checklist
  • Campaign Setup Protocol
    • Standard Naming Convention
    • Search Campaign Setup Checklist
    • Performance Max (PMax) Campaign Setup Checklist
    • Standard Display Campaign Setup Checklist
    • Video (YouTube) Campaign Setup Checklist
    • Standard Shopping Campaign Setup Checklist
    • App Campaign Setup Checklist
  • Campaign Optimisation Routine
    • Weekly Optimisation Checklist
    • Monthly and Quarterly Optimisation Checklist
  1. Home
  2. Google Ads
  3. Campaign Setup Protocol

Campaign Setup Protocol

Articles

  • Standard Naming Convention
  • Search Campaign Setup Checklist
  • Performance Max (PMax) Campaign Setup Checklist
  • Standard Display Campaign Setup Checklist
  • Video (YouTube) Campaign Setup Checklist
  • Standard Shopping Campaign Setup Checklist
  • App Campaign Setup Checklist

Doc navigation

← Pre-Campaign Strategy and FoundationCampaign Optimisation Routine →
Still stuck? How can we help?
Updated on August 28, 2025
Was this article helpful to you? No Yes

How can we help?